Can you remember a time before social media? Whether you can or can’t, one thing’s for sure, social media has changed the way we live, communicate, and promote our businesses! To control the power of social media, we need to understand what makes it tick. Here are 21 interesting facts about social media that’ll boost your knowledge, and give you leverage in the social media game…
1. Facebook has a staggering number of users
With 1.59 billion users worldwide, and with 70% daily login statistics, Facebook is still the largest social media network. So if you want to reach out to more people, Facebook is an excellent choice!
2. Top countries on the social media scale
North America has the highest social media access rate at 59%, followed by South America at 50%. So, using social media is a solid way to reach out to the Americas.
3. Men and women social media hang outs
While women dominate Instagram, Twitter, and Facebook, men can be found on YouTube and LinkedIn. If you’re launching a gender-targeted campaign, this fact can help you decide where to focus your efforts.
4. Teens are MAD for social media
Around 92% of teens go online every day, and 71% of teens use more than one social media site. If you want to reach out to them it shouldn’t be too hard as they’re online, everywhere.
5. And adults aren’t far behind!
You can find adults on Facebook and LinkedIn. In fact, around 58% of adults in social media can be found on Facebook, followed by 23% on LinkedIn.
6. Social media influences purchasing decisions
Social media sites affect purchases in various ways. Twitter is popular for product discoveries, Pinterest is used for further product information, and Facebook for product sales or buying alerts.
7. How do Americans stay informed? Check Facebook
30% of Americans get all of their news entirely from Facebook!
8. Five clicks a day…and counting
Almost 23% of Facebook consumers check the site five times or more per day!
9. Social network users rarely check their privacy settings
Only 25% of Facebook users make an effort to check or adapt their privacy settings.
10. The Twitter logo was named after a famous basketball player
The bird included in Twitter’s iconic logo and branding is called Larry, named after the legendary Boston Celtics forward Larry Bird.
11. World leaders use Twitter
Around 80% of world leaders have Twitter accounts, though the rate of tweets differs widely from one leader to another.
12. Twitter has a tremendous capacity
As of 2013, Twitter has the working capacity to treat 18 QUINTILLION user accounts.
13. LinkedIn set pretty high goals
In 2013, LinkedIn CEO Jeff Weiner set the company’s goal in acquiring 3 billion users, a little less than half the world’s population.
Since its launch, more than 1 billion endorsements have been made on LinkedIn. How many of these are real is anyone’s guess.
14. Instagram’s quick rise
Instagram was launched on the 6th of October, 2010 and by the 21st of December, 2010, the service had more than 1 million users. As a comparison, it took Twitter more than two years to achieve this level of growth.
15. There are more selfies on Instagram than you can imagine
Selfie-related hashtags have been inserted in to more than 41 million Instagram photos. This can be seen as tremendously exciting on one side, and quite depressing on the other.
16. The most popular destinations according to Instagram
New York City is the most frequently geotagged city on Instagram, while Times Square is the second.
17. Social media sharing
You’d be surprised to know that the regular internet user has 7.6 social media accounts. We really do like to share!
18. Mature vs. younger social media consumers
It’s twice as likely for adult users, aged 55-64, to relate with branded content than their younger social media counterparts.
19. Images shared on social media
Today, more than 3.2 billion images are shared on social media posts, proving that we’re visual species.
20. Boosting life through social media
49 % of social media users share product information hoping to improve the lives of others.
21. Social media can boost your business as well
Social media platforms are a crucial part of marketing for businesses of all sizes and proportions.
Do you know any interesting facts about social media? Share them in the comments below!