Users all over the world enjoy creating videos backed by TikTok memes, music, and related sound clips. The parental insecurities and government concerns aside, TikTok’s popularity seems to be growing even faster than some of the most established social media apps.
But do we truly understand and know TikTok – and why youngsters can’t seem to get enough of it? Let’s go through these interesting facts about TikTok and find out…
1. TikTok isn’t an American service.
Contrary to Facebook, Instagram, Twitter, Pinterest, YouTube, and all the other big players, TikTok is not U.S. based.
In 2016, TikTok started as a Chinese project called Douyin, which is still the Chinese name of the app. It is owned by a huge Chinese tech giant called Bytedance.
2. Its parent company is a record-breaker.
Bytedance was founded in 2012 in China and is now the world’s most valuable start-up with a valuation of over $75 billion.
3. TikTok itself is a record-setter.
In November 2019, Sensor Tower reported that TikTok already surpassed 1.5 billion app downloads worldwide.
With more than 800 million active users and more than 1.5 billion downloads, TikTok is running towards the top, on the list of the most popular social media apps.
4. It’s the international interest that’s helping it skyrocket.
Even though TikTok started gaining its popularity in China, the biggest growth occurred once it crossed the Chinese border.
5. American and European users helped to progress its popularity.
In 2018 and 2019, TikTok started becoming more and more popular in the USA, as well as in Europe.
In the U.S. alone, already more than 30 million people are actively using TikTok, and the number is increasing at an incredibly quick rate.
6. However, it’s available globally.
Today, it is available in more than 150 countries around the world, which provides the possibility of further development.
7. TikTok is multilingual.
Moreover, TikTok supports 75 languages, which of course makes it easier for the clients to use it.
8. It’s aimed at the younger demographics.
Even if TikTok holds massive potential for covering people across various continents and age groups, the current majority on the platform is still a young one.
Compared to other social platforms, TikTok has the youngest user base. Almost 70% of TikTok users are between 16 to 24 years old, which means that only 30% are 25+ years old.
9. What is TikTok actually all about?
The platform allows users to edit, share, and comment on short videos ranging from 3 to 15 seconds.
TikTok is not only about funny videos with sound effects but holds up so much more potential!
10. TikTok users really throw themselves into the app.
The average TikTok user spends more than 50 minutes per day on the app.
11. TikTok publishers really do make the most of it.
Compared to other platforms, the activity level on TikTok is really high. About 34 % of all users publish at least one video per day.
12. It has the potential to offer users immense viral growth.
Similar to any other social platform, you will grow your audience by posting regularly. That’s what a third of the users understand and put into practice.
TikTok gives its users an exceptional organic reach. Even with no followers, your posting can go viral and reach millions. If users like your content, you will experience strong growth in a short time.
Because of this steady growth, content creators are motivated to create more and more.
13. It’s literally full of home-grown talent.
The majority of TikTok’s most prominent influencers are teenagers who have amazed millions of people from the comfort of their bedrooms.
14. It’s very easy to use and create with.
TikTok offers its users a vast range of sounds and song snippets to choose from. Plus, they can add special effects and filters easily.
15. App open rates for TikTok are astronomical.
Research showed that TikTok users open this app eight times a day on average. The more important data is that the average user spends more than fifty minutes in-app each day.
What makes this data impressive is the fact that TikTok videos are less than a minute long. The maximum length for TikTok is a minute, so we assume that most of the videos last for 30 seconds or even less. Therefore, an average user can watch more than 100 videos within those 50 minutes that he/she spends on TikTok.
16. TikTok marketing is a very big deal.
Huge brands like the NBA, Chipotle, or Guess are paying close attention and investing actively in their TikTok marketing.
Even if the platform might seem confusing and weird at first, it holds incredible potential for business and marketing cases – for established brands as well as newcomers who are in for quick growth.
17. Local factors drive success.
While TikTok is a global app, a key factor for its rise and popularity is localized content.
Through local contests, challenges, and hashtags, the app focuses on local trends, which users love.
FAQs about TikTok
Is TikTok free for people to download?
Yes, TikTok is a free app available across multiple different platforms.
Is TikTok safe for children?
Just as with all social media and apps, there is a risk of children and young people getting bullied or coming across harmful content on TikTok - discretion is advised.
Is TikTok getting deleted?
As of the time of writing, no, there are no plans for TikTok to get deleted - any suggestions you may see elsewhere online are reportedly hoaxes.
Do you know any fun facts about TikTok? Share them in the comments below!
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